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Rice Financial GroupMortgage clarity. Personal guidance.
Trusted Florida relationships

The Rice Financial Group Is a Preferred Lender

As a Florida mortgage brokerage, RFG is proud to provide personal mortgage guidance and numerous wholesale lending options through trusted community, builder and real estate relationships.

Start a Preapproval →Connect with RFG →
Verified scale. Documented demand.

Selected by names that shape Florida living.

Preferred status with large-scale communities and an established custom builder is a meaningful vote of confidence in RFG’s experience, responsiveness and ability to care for buyers throughout the mortgage process.

Facts, not estimates.The organizations do not publish current annual home-sales totals on the referenced public pages. The figures below come from their official websites; dated sales results are clearly labeled.
Why this mattersThese are not ordinary builder relationships.

On Top of the World and Calesa are landmark master-planned communities created by the Colen Built organization, while Mobley Homes has built distinctive homes throughout Tampa Bay for more than 30 years. Being selected as a preferred mortgage partner places RFG among the trusted professionals expected to support the buyer experience behind these respected brands.

Premier 55+ master-planned community · Ocala

On Top of the World

RFG Preferred Lender

One of Marion County’s largest master-planned developments, backed by a family-owned Florida organization whose history dates to 1947.

13,000
acres across the Ocala community
5,500+
existing residences documented in 2020
48% ↑
new-home sales in Jan.–Feb. 2020 versus the same period in 2019
35 homes
sold in just over one month during Weybourne Landing’s 2020 launch
Buyer credit
A majority of homes may qualify for a closing-cost credit when the buyer uses an eligible preferred lender.*
Official scale and sales release ↗Official launch results ↗
All-ages master-planned community · Ocala

Calesa Township

RFG Preferred Lender

A major all-ages community designed for long-term growth and built exclusively by Colen Built for its single-family homes.

1,850
acres in the master plan
Nearly 5,000
planned homes at completion
75+ years
of Colen Built development experience
Thousands
of homes built across the Colen Built organization
Buyer credit
A majority of homes may qualify for a closing-cost credit when the buyer uses an eligible preferred lender.*
Official Calesa community facts ↗Official builder track record ↗
Custom home builder · Tampa Bay

Mobley Homes

RFG Preferred Lender

An established Tampa Bay builder known for customer-focused service, distinctive design, quality craftsmanship and award-winning architecture.

30+ years
building homes throughout Tampa Bay
3 paths
new communities, custom homes and build-on-your-lot options
Only 3
lender names appear on Mobley Homes’ public preferred roster
Buyer credit
Mobley advertises a closing-cost credit with a preferred lender
Official builder website ↗See RFG on the official lender list ↗

*Buyer-credit availability, amount and permitted use vary by community or builder, home, promotion, buyer eligibility, loan program, lender, contract terms and closing-cost limits. Not every home or buyer qualifies. Confirm current details with the community sales team and RFG before relying on a credit.

Preferred Lending Partner

Eaton Realty

Serving Florida homebuyers and sellers with RFG as a trusted mortgage resource.

Preferred Lending Partner

RE/MAX Bayside

Connecting Florida buyers and agents with responsive mortgage guidance from RFG.

Our commitment to your brokerage

Let’s build a new book of business together.

Preferred means committed

Becoming a preferred lending partner means your brokerage receives RFG’s commitment to shared growth—not simply a place to send individual loans. We work alongside leadership and agents to create consistent value, strengthen mortgage knowledge and uncover new opportunities to serve more clients.

01

A shared growth strategy

We learn your brokerage’s goals and work together on a repeatable plan designed to help agents create conversations, nurture opportunities and develop a stronger book of business.

02

Education chosen by your Realtors

Your team helps determine the topics. Training is centered on the mortgage questions, loan programs, buyer challenges and business-growth opportunities your Realtors believe will make the greatest difference.

03

Consistent Lunch-and-Learns

RFG’s education is ongoing, not a one-time presentation. We provide consistent, practical Lunch-and-Learns that evolve with your agents’ needs, the market and the opportunities your brokerage wants to pursue.

Why partners choose RFG

Mortgage support built around people.

A preferred relationship matters most when it creates a better experience for the buyer. RFG works to provide useful answers, reliable access and coordinated communication from the first conversation through closing.

Meet the RFG Team →
  1. 01

    Personal preapproval guidance based on the buyer’s goals and comfort level

  2. 02

    Numerous wholesale lending options for eligible borrowers

  3. 03

    Property-specific payment and financing scenarios

  4. 04

    Accessible support seven days a week

  5. 05

    Clear milestone communication through the mortgage process

Your choice matters

Use the mortgage provider that is right for you.

A preferred relationship never requires a buyer to use RFG. Buyers remain free to compare providers and choose the mortgage professional that best fits their needs. All financing is subject to application, eligibility, documentation and underwriting approval.

Ask RFG a Question →
A clear next step

Ready to talk through the numbers?

Tell us what you are planning. We will help you understand the available paths and decide what makes sense next.

Start a Secure Application →Contact RFG
Call RFG813-240-5776