Privacy Policy

Effective and last reviewed August 5, 2026

This policy explains how The Rice Financial Group, Inc. (“RFG,” “we,” “us”) handles personal information collected through this website. A formal mortgage application is completed through a separate secure application portal with its own security and privacy controls.

Information we collect

We may collect identifiers and contact information you provide, including your name, email address, telephone number, company and the contents of your message. When analytics are enabled, we may also receive basic device, browser, referring-page and website-usage information. Do not place Social Security numbers, financial account numbers or sensitive documents in a general website form.

How we use information

We use information to respond to inquiries, provide requested mortgage education or services, coordinate with authorized transaction participants, maintain business records, improve website performance, prevent misuse and satisfy legal or regulatory obligations.

Service providers and disclosures

Information may be processed by providers that support website hosting, email delivery, customer relationship management, workflow automation and the secure mortgage application. Information may also be disclosed when you direct us to communicate with a Realtor, title company, insurance professional or other transaction participant, or when disclosure is required by law. RFG does not sell mortgage inquiry information for unrelated third-party marketing.

Cookies and analytics

The website may use essential storage and configured analytics to understand performance and traffic sources. If advertising or additional tracking technologies are introduced, RFG will update this policy and implement appropriate consent controls before activation.

Retention and security

Information is retained only as reasonably needed for the purpose collected and for applicable business, legal and mortgage-recordkeeping obligations. RFG uses reasonable administrative and technical safeguards, but no internet transmission or storage system can be guaranteed completely secure.

Your choices

You may request access, correction or deletion of website-submitted information where applicable. Certain mortgage, transaction or legal records may need to be retained. You may also ask RFG to stop non-required communications.

Children’s privacy

This website is intended for adults seeking mortgage or real estate financing information and is not directed to children under 13.

Third-party websites

Government resources, review platforms and the secure application portal are operated by third parties. Their privacy practices apply when you leave this website.

Federal financial privacy notice

RFG is a financial institution under the Gramm-Leach-Bliley Act. This website policy describes information collected through this site. A separate federal privacy notice describing RFG’s collection, sharing and any applicable opt-out rights is provided in connection with a mortgage application and on request at 813-240-5776 or Bart@therfg.com.

Policy updates

RFG may update this policy when services or legal requirements change. The effective date above identifies the current version.

Contact

The Rice Financial Group, Inc.
Phone: 813-240-5776
Email: Bart@therfg.com
Service area: Florida

This policy should be reviewed with RFG’s compliance advisor whenever tracking, CRM, advertising or data-handling practices change.